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1972 “Challenger” Script Location??

Started by Speedemon75, February 25, 2018, 02:06:45 PM

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Speedemon75

February 25, 2018, 02:06:45 PM
Hello All,
I am looking for the proper location of the "Challenger" Script emblem on a 1972 Rallye challenger. From the research I have done the location of this emblem seems inconsistent. The photos below show 3 examples of the Script logo being in different places. Also, were these emblems adhesive backed or 3-pin style? Classic industries lists the adhesive backed as original and I do not see any holes for the Script on any of my panels, I just thought adhesive backed would have been strange for the factory to use. I have been looking for but unable to find a set of NOS emblems thus far, but I am still awhile away from require the emblems. Seeing the different locations has me confused and searching to find the right answer for when my project finally gets to this stage of the restoration.

The photographs are examples showing different locations:

1. Original photographs from dealer brochures, data books, etc. Shows the Script emblem located on the quarter panel above the body line on a Rallye car.

2. Classic industries lists the emblem as being on the fender similar to a 1970 challenger for a 1972 challenger regardless of if it is a Rallye or not.

3. The 1972 parts catalog I have (December 1972, Final revision issue) shows the emblem possibly being located on the fender or on the quarter ( shown by arrows #3 and #14).  The quarter style location required nuts. (Therefore 3-pin style??) but the Fender style does not list "nuts" as an additional part required, therefor adhesive?? The Fender style also says to use with side stripe stripe, so does the location possibly depend on a JS Rallye car vs a JH challenger?

Speedemon75

#2
February 25, 2018, 04:20:40 PM
Quote from: Cuda Cody on February 25, 2018, 03:59:43 PM
Some neat photos of 1972 Challengers that might help.   :fingerscrossed:

https://www.e-bodies.org/resources/plymouth_cuda_dodge_challenger_brochure_sale_ads/1972-dodge-challenger-brochure-french/

https://www.e-bodies.org/resources/data-books-salesman-pocket-facts-color-upholstery-guides/1972-dodge-data-book/challenger/

Thanks for the information. I did happen to previously check both those resources and they seem to point towards the emblem going on the quarter, as the data book even points out in its explanation of each model. However it makes me question why they Chrysler parts book and classic industries  says there should be one on the fender. I understand classic industries is not always the best place for information and possibly the parts book had an error in saying there would be one on the fender? The parts book also labels it as a "1972 challenger R/T" which clearly is wrong.

truckinman466

#3
February 25, 2018, 06:51:04 PM
On my 73, they are on the rear quarter above the body line above the side light. They are not evenly positioned. One is farther forward than the other. I don't think they measured very closely from the factory

RUNCHARGER

#4
February 25, 2018, 07:25:07 PM
I thought the 2's had them on the fender and the 3-4's on the quarter but I just can't remember anymore. I am fairly certain my buddy Terry's new 74, 360 4 speed had them on the quarters.
Sheldon

1 Wild R/T

#5
February 25, 2018, 07:54:12 PM
Few factory ads... Couldn't find an ad for 74...

dodj

#6
February 25, 2018, 08:05:45 PM
I bought my script emblems from my local mopar dealer. They were adhesive backed,  no pins. 
"There is nothing your government can give you that it hasn't already taken from you in the first place" -Winston Churchill

1 Wild R/T

#7
February 25, 2018, 08:12:52 PM
70 had pinned emblems, 71 & up adhesive...

C_B5

#8
February 25, 2018, 08:15:30 PM
On every 1972-74 challenger I've owned the "challenger" emblem has always been mounted on the rear quarter panel above the belt line and all have been the adhesive style. 

Don't ever recall seeing an emblem mounted there that had studs. Even if missing no mounting holes but usually could see the outline of the "challenger " script left by the adhesive.

Purchased my 72 challenger rallye from the original owner and it had the adhesive emblems on both rear quarters

Burdar

#9
February 26, 2018, 06:36:58 AM
On the 1/4 panel is correct for 72-74.  Center the emblems over the side marker lights.  Position the emblem so all of it is on a flat surface.  As you get close to the center body line, the 1/4 starts to curve outward.  I would position it so the bottom of the "g" is right where the body starts to curve.  :alan2cents:

72's still used the pentastar emblem on the lower passengers side fender.  73-74 did not use it.

C_B5

#10
February 26, 2018, 07:32:10 PM
Quote from: Burdar on February 26, 2018, 06:36:58 AM
72's still used the pentastar emblem on the lower passengers side fender.  73-74 did not use it.

While I agree this is the generally accepted rule there are 1972 models WITHOUT the pentastar mounted on the passenger side fender

There is probably some phase in / phase out date for when that occurred which I don't have any factory documentation.
However,  have seen several examples including my 1972 challenger which I purchased from the original owner back in the early 1990's. The car has all original sheet metal rust free California car. There was no pentastar on the fender and when the paint was stripped to repaint there were no signs of any holes being drilled or filled in where the pentastar would've normally mounted.
The car is a late production, built in May 1972 which may explain the lack of pentastar

Burdar

#11
February 27, 2018, 06:22:51 AM
Getting a little off topic here but I've always found the blue car in that 72 brochure a little odd.  It's got dual exhaust and a flat hood.  I thought I read somewhere that if you ordered the 340, you got the scooped hood.  I've searched for that info and haven't been able to find it again.  Has anyone seen a 72-74 340/360 car with a factory flat hood?

RUNCHARGER

#12
February 27, 2018, 06:44:23 PM
I haven't seen a flat hood on one but I know not to say never.
Sheldon

C_B5

#13
February 28, 2018, 06:24:08 PM
I don't recall ever seeing a 72 challenger with a 340 & flat hood.

Not saying that it couldn't have happened but if you take the 1972 Challenger brochure as the guide then it can be stated that it wasn't supposed to occur. As it states when the 340 was ordered it came with scooped hood and chrome exhaust tips. See attached photo this is from the inner pages of the brochure shown above.

For 1972 a JS model challenger even though it was the "rallye" came standard with a 318 engine the 340 was Optional and had to be ordered. Though a 340 could be ordered on either the JH "base" challenger or a JS "rallye" model.
Whereas on a 1972 cuda, BS model the 340 was standard.

That fact about what was standard engine size is it's own subject as it's a marketing plan that I've never fully understood the reasons why since the cuda and rallye were supposed to be the "high performance" models in the line.

6bblgt

#14
March 01, 2018, 12:31:50 AM
by 1972 hi-performance was pretty much "DEAD", the sporty image was still desired ..... the beginnings of "striped muscle"

shortly after the '72 model year started - 'cuda (BS23) was revised to have 318 STANDARD & 340 OPTIONAL, although most paperwork shows the 340 STANDARD

1972
BH23 340 4bbl OPTION $292.70
BS23 340 4bbl OPTION $221.90

this GF7 V21 'cuda - 318 automatic was on Craigslist last month (1 of ~1,200 w/318)
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