E-Bodies.org Cuda Challenger Forum

I'm about to buy a car with a Y13 Dealer Demo code on the broadcast sheet. Not an e-body, but another FM3 mopar (more to come on that).  Besides the obvious that the car was built for the purpose of being used by the dealer, what would be the physical difference between a Y13 car and a Y05 car with exactly the same fender tag codes? Seems like there would be a reason for a special Y code except for pricing perhaps....

Y05  was built to USA specifications
Y13 was a designated Dealer demo car
:thinking:

List of Y Build Codes;

Y05   69-70   Build to USA Specs
Y07   69-70   Build to Canada Specs
Y09   69-70   Build to Specs for Export
Y11   69-71   Domestic Publications
Y13   69-71   Dealer Demo
Y14   69-71   Sold Car
Y15   69-71   Direct Sale
Y16   69-71   Sales Bank
Y17   69-71   Corporate Lease Car System
Y22   69-71   Corporate Lease Car - Executive
Y28   69-71   Company Car/Public Relations
Y33   69-71   Fleet Sales
Y37   71           Outside Modification Vendor (Sunroof)
Y39   69-71   Special Order
Y54   69-71   Chrysler Management Employee Purchase
Y91   69-71   Show Car Finish A / Less Gas
Y92   69-70   Show Car Finish B / Less Gas
Y93   71           Show Car Finish B / Less Gas
Y97   70           Show Car Finish - 3 Gallons Gas

interesting, have the same thoughts myself.

Thanks 340challconvert, but I know how to translate the codes. In my case the tag and broadcast sheet both have Y07 (built to canadian specs) and the broadcast sheet has an additional Y13 (dealer demo). I wonder what is physically different about a dealer demo? Probably nothing. Probably just a way to flag the order type.

Maybe Dan would have some insight ? What do you say @6bblgt (https://forum.e-bodies.org/mlist/6bblgt_211)  ?

Quote from: 340challconvert on August 02, 2018, 11:01:34 AM
Y05  was built to USA specifications
Y13 was a designated Dealer demo car
:thinking:

List of Y Build Codes;

Y05   69-70   Build to USA Specs
Y07   69-70   Build to Canada Specs
Y09   69-70   Build to Specs for Export
Y11   69-71   Domestic Publications
Y13   69-71   Dealer Demo
Y14   69-71   Sold Car
Y15   69-71   Direct Sale
Y16   69-71   Sales Bank
Y17   69-71   Corporate Lease Car System
Y22   69-71   Corporate Lease Car - Executive
Y28   69-71   Company Car/Public Relations
Y33   69-71   Fleet Sales
Y37   71           Outside Modification Vendor (Sunroof)
Y39   69-71   Special Order
Y54   69-71   Chrysler Management Employee Purchase
Y91   69-71   Show Car Finish A / Less Gas
Y92   69-70   Show Car Finish B / Less Gas
Y93   71           Show Car Finish B / Less Gas
Y97   70           Show Car Finish - 3 Gallons Gas

Okay, now for all of you super sleuth code breakers, who can give a definition for each of those codes from "Y11" onward through "Y97"??  :notsure:

This is what I am bringing home tomorrow. No just the tag .........
It is a Y13 car, but would you call it highly optioned? Power steering, power disk brakes, power top, fender mounted turn signals.  Wish it had AC, power windows and something better than an AM radio. I should be happy enough that it's quite rare.

A pink Satellite convertible originally sent to Canada.....  Cool...

I like that it's pink with white  :drooling: A nice stable mate for your Challenger  :twothumbsup:

Quote from: anlauto on August 03, 2018, 09:25:11 AM
I like that it's pink with white  :drooling: A nice stable mate for your Challenger  :twothumbsup:

I think so too.  And it's about an hour from where you are.  Too bad I won't get a chance to swing by and show you on my way back to Vermont.

I have a '71 Charger R/T in GY3 Citron Yella that was ordered as a Canadian (Y07) dealership demo (Y13) for Crosstown Motors in Edmonton, Alberta. My friend I bought it off of knows the high performance manager back then who remembers ordering it. They loaded it pretty well with options to showcase the new Charger apparently.

Just the thought that a car was ordered by a dealership as a demo makes the car special.
Some unusual combinations out there on the Y13 cars.
Really a small number of cars produced or even still out there.
Moulin Rouge Satellite convertible with white and sent to Canada.  Very cool combination and history.
Just my opinion.  8)

I don't think being a Y13 - "dealer demo" is necessarily a positive thing.  I'd rather have a one owner - well optioned car, than a dealer demo that was probably driven hard? by a number of people with no financial interest in the car early in its life.  :thinking:

1970 Y05 USA spec'd dealer demos:
~685 * 'cuda hardtop BS23 (~4.1%)
~  27 * 'cuda convertible BS27 (~5.0%)
~711 * Challenger R/T hardtop JS23 (~5.2%)
~  64 * Challenger R/T convertible JS27 (~6.7%)
~490 * Challenger R/T SE formal hardtop JS29 (~13.1%)

~5.5% (~1,977) of the badged performance E-bodies (~35,622) started life as a "dealer demo"

as the price goes up, the frequency of being ordered as a "demo" increased, the Challenger R/T SE number is shocking  :unbelievable: that's almost 1 out of every 7 built!!

1970 Y05 USA spec'd dealer demos:
~ 9 * Satellite convertible RH27 (~1.6% of 592)
1970 Y05 USA spec'd FM3 - "moulin rouge":
~ 2 * Satellite convertible RH27 (~0.3% of 592)

with 701 total (an additional 109) Satellite convertibles built for '70 the odds for the survival of another in FM3 are SLIM!!

Did the dealers order them ?

Couldn't EVERY car ordered by a dealer for their lot, that was NOT a "sold" car be considered a Dealer demo ?

Lets ask....Why would a dealer order 5 Satellites for his lot.....and then order one pink convertible, and order it as a "dealer demo" ?

To me it would make more sense if Chrysler put together the dealer demo orders, then sent them to different dealerships for them to display  :dunno:


I don't really know anything about this stuff...I'm just pissing in the dark :looney:

I know at our local dealer that the salesmen that had been there for awhile got to order a demo and drive it until it sold. I imagine the Manager limited what they could order to keep costs in line and I suspect they didn't want all the salesmen to order a 2 door Satellite either. I remember a few times the salesman would like the car so much he would buy it from the dealership.
I too believe there was probably a financial implication of ordering as a demo as well. Perhaps a better wholesale price or perhaps Chrysler didn't have to be paid until the car sold retail.
These days there aren't that many left alive that were in the biz back then to tell us how it worked.

yes, the dealers ordered their own "demo" cars, based on their knowledge of their customer base & what they would be interested in purchasing

quantity of "demos" was determined by Chrysler based on pass sale numbers & I believe payment for these specific Y13 cars was delayed, so technically they were still Chrysler Corp.'s and used as joint advertisement for a given time period

for 1970 US there were over 6,000 US Dodge & Plymouth franchises, the ~1,977 Y13 cars translates to less than 1 in 3 dealerships had a performance E-body "dealer demo" (& some had more than one)

I began ordering vehicles in the mid 70s and checking off Y13 then was more for the dealer sake then anything else. A Manager or Dealer Principal my want a special combination & not want it sold prior to it's arrival and a opportunity to drive it. Priority for builds on each model line would be- Sold, Demo then a standard stock order that wouldn't require a code checked. I once ordered a fully loaded 1980 Córdoba LS, 360 with T Tops, Dealer Demo, and it arrived in western Canada in less than 3 weeks.
Blew me away! :woohoo:

Quote from: 6bblgt on August 04, 2018, 05:07:53 PM
1970 Y05 USA spec'd dealer demos:
~ 9 * Satellite convertible RH27 (~1.6% of 592)
1970 Y05 USA spec'd FM3 - "moulin rouge":
~ 2 * Satellite convertible RH27 (~0.3% of 592)

with 701 total (an additional 109) Satellite convertibles built for '70 the odds for the survival of another in FM3 are SLIM!!

Any chance there is a way to find out those numbers for a '71 Charger R/T? :)