Y15 Direct Sale

[justincollier]

Attached from my broadcast sheet. Could someone please explain this. @6bblgt briefly touched on it in my post from last year:
https://forum.e-bodies.org/vin-fender-tag-build-sheet-and-date-codes/13/1972-barracuda-broadcast-sheet-bh23h2b451025/26948/msg305377#msg305377

Is it as simple as a sale that did not involve a dealership?